Choosing the best Stuart, Florida photographer for YOU and your family
By: Diane Dultmeier
Family portraits are a cherished tradition that can capture the love, relationships and personality of your family for generations to come. But with so many photographers to choose from, it can be tough to know where to start.
That's where this guide comes in. I'll walk through the different types of portrait services, show you how to find a photographer whose approach is a perfect match for your family, and help you think about your investment without compromising on what’s important to you.
Whether you're looking for impactful wall portraits that become part of your family’s home decor or simply digital files that will live on your phone, we've got you covered. So, let's get started!
A little about Diane Dultmeier, long-time Stuart, Florida family portrait photographer
For 20+ years as a family portrait specialist on Florida’s Treasure Coast, I have been known for relaxed portrait sessions at locations around Stuart, Palm City, Hutchinson Island, Hobe Sound, Fort Pierce, Vero Beach and all areas in between. I am different from most photographers these days because I not only take the photos, I work with you from start to finish so that your family photography ends up on your walls and in albums, becoming part of your home decor. When you work with me, we will collaborate in creating Fine Art Portraits of your family, which will live on your walls or in a custom-designed album or folio box, increasing in value as time goes on. To learn more, go to the Dultmeier Photography homepage.
I have tried to write the article from a neutral position, giving you the information you need to make a good decision for you and your family. I believe in the value of printed family portraits, but I also realize that everyone has different priorities and budgets.
Most important of all, please have family portraits created!
You cannot go back in time and we don’t know what the future holds. In the end, the most important thing is that you take the time to periodically have portraits made that capture who your family is at this moment in time. Please, please make that a priority so you don’t have regrets. At a minimum, have your friend do it with your cell phone. Even when your kids or husband protest, just do it. It’s important.
(To read a bit more about why family portraits matter so much to me, read this blog post. )
I hope this blog post helps you weigh all the options and make a decision that is the right fit for you.
Step 1: Decisions to make before you look for a family portrait photographer in Stuart, Florida
Family photos are not just a way to document your family’s life, they’re an investment in your long-term family history.
All those moments and stages you want to remember, even down to the particular personality traits and expressions that can be fleeting, especially with young children. With the fairly low cost of decent digital cameras and countless photographers offering services, it can be confusing to choose a family photographer who is the right one for you at this moment in time.
Also, your family photography needs might vary from year to year. For example, this might be the year you want something really special and are happy to invest in the best photographer who will create final products that you cherish, even installing them on your walls. But perhaps next year, you might simply want a photographer to snap a few images, providing you with the digital files so you can create a quick and easy holiday card.
To make each family photography experience more comfortable, rewarding, and personalized, it's vital to ask yourself a few crucial questions. This exploration will help you clarify your expectations, guiding you to choose the best fit professional photographer for your needs right now.
First, think about photography style
What feeling do you want your images to have? Do you like more of a documentary style? Do you like clear images that are easy to read? Or images that are dreamy and perhaps not all the way in focus? Do you love a trendy look, like “light and airy”? Or a moody dramatic look? Is a certain color palette important to you? Would you like to work with a photographer with a Client Wardrobe, meaning you can choose from dresses and outfits that the photographer knows look great in portraits? Do you want to look formal and serious, perhaps dressed up with a studio background? Or do you want informal, relaxed images where the personalities shine?
Reflect on Your Ideal Experience:
Are you seeking a no frills approach where you book online, show up to the session and get digital files? Are you fine working with a photographer who only communicates through text or email, rarely talking on the phone with you? (Perhaps it is a “Mini Session,” where your family is photographed in a 15-20 minute time slot at the same location as many other families that day.) Or do you crave a custom experience with meticulous attention to detail and a personal relationship with the photographer, who will guide you from start to finish and spend the time it takes to create something special? Contemplating this will help you align with a photographer whose approach matches your expectations.
Determine how much guidance you want:
How much support would you appreciate in planning and preparing for your session and in ending up with your final desired products? With many photographers, you might simply book via an online portal, choosing your time slot and paying, without interacting with the photographer until you meet them at the session. Then after the session all interactions will be online. Perhaps you will be emailed a Style Guide giving you ideas about what wardrobe generally comes out well in that photographer’s images.
On the other hand, a photographer who provides full service will likely work with you in person from the planning stage, helping you think about clothing, location and lots of other details that might feel overwhelming. These photographers may even help all the way through installation of your artwork on the walls of your home, taking care of all the details except actually getting your family to the portrait session.
Between these two extremes are lots of levels of service, like photographers who provide digital files and a small print credit, giving you the option of having a few prints if you like.
Think about how you would like to enjoy your images in the long run:
What is your purpose for these images? Will keeping them on your devices and sharing with friends and family online be what you most care about? Do you desire physical prints or products? If so, what type? Are you equipped with the time, patience, and skills to design and order them yourself? Or, would you like the photographer to handle creating your artwork? Would you like your prints/products to be archival and last for many years, or do you plan to replace the artwork often as your kids grow and the years pass?
Think about your family’s comfort level:
How do you think your kids will react to the camera and being photographed by someone they’ve never met? Some kids (and all ages really) need time to warm up before they feel comfortable enough to be themselves in front of someone they just met, especially when they are pointing a camera at them. Do you think it will be relatively easy to get good images of your family members that capture their personalities? Or, would you benefit from a photographer who takes her time at a custom session to connect with them, catering to their unique personalities?
Once you have thought about these ideas, it’s time to dive into the various types of family portrait services available and identify where your needs fit.
Step 2: Things to consider: Four concepts to understand when looking for the best Treasure Coast family photographer for you
Concept # 1: Understanding what YOU really need in a family photographer
When selecting a family photographer, keeping in mind your desired outcomes will help you find the right fit. Think about what you ultimately want to get out of a family photo session. You may just be thinking about capturing images of special moments. And that is a great starting point! But ultimately it’s not just about the images. It’s also about how you will enjoy those images in the long run.
Every family has unique portrait photography desires. Which one of these types describes you best?
You are happy to delegate to an expert: Do you already know you want finished photography products like wall portraits or albums that become part of your home decor and family legacy? And you are thrilled to find someone who can hold your hand through the experience and even install the artwork on your walls? (That’s me, by the way.)
You aspire to “do it yourself,” but you are also very busy: Are you an overachiever with a very long To Do List? Just be honest–if you were to get digital files, will your Future Self really follow through with the project of creating beautiful wall portraits or an album? Do you have the time and expertise? Should you use your time for this? I have met with many moms in the last few years who have confessed to me that they have digital files from several sessions they did not get around to printing. And they carry that mom guilt that we all seem to carry for the many tasks we can’t fit in. For example, I am an overachiever and have aspired to many projects through the years that I really wish I would have delegated to an expert. If I had, my projects would have been completed long ago. Instead, I still carry the weight of those unfinished projects. As moms, we many times don’t have the time or expertise to do all the things we wish we could. Meanwhile, think of all the years those portraits WON’T be displayed.
You will definitely print the images yourself: Are you a person who is super organized and will follow through with tasks like this? Do you like to learn how to do new things, or have you already learned how to order prints and albums yourself? And are you not necessarily worried about making sure everything is super perfect, as far as retouching the images? This is especially good if your main goal is to save money, with the idea that you will get digital files and print them yourself. This is perfectly fine and if this is you, you need to choose a photographer who provides digital files. (It’s important to ask the photographer if the files will be of the quality you will need to make prints and if the files are color-corrected and retouched.)
You are a minimalist, want only digital files and don’t plan to display printed portraits: Are you someone who does not want anything printed? If so, you might be happy with only digital files that you look at on an electronic device. By the way, for the sake of your family unity and your kids, I urge you to rethink this position. Please see this blog post about self esteem and the value of displaying portraits.
Concept # 2: Think about your priorities and your desired investment
Everyone loves a good deal, but please don’t let discounts be the deciding factor in selecting one family photographer over another. Why? Because the bargain is a bust if you end up disappointed, with low-quality images that don’t capture who you are as a family. And if the experience itself ends up being super disappointing. When it comes to family portraits, you almost always get what you pay for.
Skilled professional family photographers not only know how to take beautiful images, but they also invest in excellent photography and computer equipment, and extensive education and training. These expenses are just a portion of the costs of running a viable photography business and factor into the prices they charge for the finished product. But is it worth it?
As you’re looking at prices in your search for a Stuart family photographer, think of it this way—in 20 or 30 years from now, if you are still thrilled with your family photos and the moments they captured, will you regret your investment? Conversely, will you be glad you got a good deal on photos that weren’t worth displaying? (I’ve heard this from moms who came to me after having mediocre or even bad experiences with other photographers.)
Concept # 3: Photography style and ability varies from photographer to photographer
Photographers share a love of capturing moments. Most of us got hooked on photography when we realized we could freeze time and tell a story with our photographs. It was different for me than for many younger photographers, because I learned on film cameras and had to wait to see my images after they were developed, plus I learned to use a camera in manual mode, having to make all the exposure decisions in the moment. I made many mistakes in my journey to becoming a professional photographer, and it took a long time. Younger photographers have had the benefit of immediately being able to study their images and then make adjustments right then and there. That is amazing. And I love that I can do that now.
Once a photographer starts to get a level of confidence, their style starts to emerge and as they evolve in their career, most start making decisions about what’s important to them as artists and that becomes what they offer as their product. Photographers may specialize in family portraits, children’s portraits, pet portraits. They might offer only black and white. They may be known as a studio photographer or a location photographer. Their style might be very formal or extremely informal. Some photographers construct elaborate themed sets as their style.
When you look at a photographer’s work, does it speak to you? Do you feel like you can see your family in images like that? Would you like that style to represent your family? If this style was hanging in your home, would it fit into your decor?
Who will be in your photographs, and does the photographer have experience with those ages, or that group size? For example, I photograph a lot of families with young children, which tends to be fun and easy for me. I also photograph a lot of families with older kids, older couples and extended family portraits when a whole group is together for a family reunion. Posing a large number of people and meshing with all their personalities can be a challenge and a lot of pressure. And photographing older people requires attention to posing and angles, to show each person at their best. Photographing teenagers takes a whole different skill, especially if they don’t want to be there, LOL. Make sure your photographer has samples that show that they have experience working with the ages you group sizes that you need photographed.
Throughout my years as a photographer, I have realized that it’s not only important to have total understanding of how to use my camera equipment, but for family photography, being calm and confident, plus having a great understanding of family dynamics and psychology are what make a family come to life. Most families need guidance in posing, so that the images naturally reflect who they are as a group. The photographer needs to take control of the situation, sometimes having just met most of the people there. Bringing out the best in each family member can be a challenge, so make sure you find a photographer who gets that. This is one of the reasons having a Creative Consultation is important. That’s where you meet with the photographer, in person, ahead of time and talk about all the details, including personalities and possible challenges.
Concept # 4: No rules: photographers all have different levels of service
Family photographers each have a unique approach. Peruse their website, ask for samples, and spend some time getting a sense of their unique aesthetics. Notice their editing style and try to envision how that style would look in your home. Do you like the lighting? Do the shots look natural or overly retouched or not retouched at all? Are poses stiff or are they comfortable and relaxed? Are the images sharp or soft?
There is no shortage of family photographers these days. Since high-end digital cameras have become easy for consumers to use, becoming a photographer is as easy as saying you are a professional photographer and collecting a fee for your service.
No degree is required, no professional training, no particular education, not even a retail location is needed. A website and Instagram account can be put up in a day. If a photographer starts out with low prices, her or she can quickly amass a great following and many repeat clients. All of that is the easy part. Especially if the end product is digital files. The photographer simply has to take photos that look good online, upload the files to the client and the photographer is finished with that project.
Some call this “all-inclusive” family photography, alluding to the idea that the digital files are the product and you can do whatever you want with them. This might be a good fit for many people. It’s easy, fairly cheap and not a big time investment in actually getting the photographs created. You end up with digital files which you can post on social media and keep on your phone.
Working with a full-service photographer (like me) is a very different experience because these photographers typically specialize in creating finished artwork, meaning large-scale portraits for the wall, custom coffee table books or elegant boxes full of matted art prints. The specific products and level of quality will vary from photographer to photographer.
Working with a full-service family portrait photographer is more of a luxury experience tailored to you and your family, typically with lots of one-on-one time, guiding you and working with you to make sure you get exactly what you want. Most times, this experience starts with a Creative Consultation where you not only talk about your family and preferences, but also about where your portraits will live–on the wall or displayed in a custom-designed coffee table book or a custom box of archivally matted photographs. (You likely will also receive digital files that are perfect for your devices and social media.)
Step 3: Think about your investment in Family Portraits
How much you spend on family portraits is a personal decision that depends on your priorities and financial situation. Simply having a record of your family at this moment in time could be what’s most important. Get those digital files and at least you have images of your family right now. This is a good idea when the budget doesn’t allow you to invest in finished artwork right now. You could print them later. (Ask yourself if you really will.) Or perhaps you are happy with just the digital versions.
Curious about the lifespan of digital files and the reliability of our devices? Check out these insightful articles that discuss the possibilities.
If you want something more than digital files, investing in high-quality family portraits and artwork can be a great way to preserve your family's memories and create something that will last for generations. Family portraits are not only a beautiful way to decorate your home, but they also capture a moment in time that you can look back on and cherish for years to come. Printed family portrait artwork is a valuable emotional asset that appreciates over time.
If you value having beautiful, professional portraits of your family, then investing in a talented photographer and artwork may be worth it to you. However, if it's not within your budget or you don't prioritize spending money on this type of investment, that's okay too. Thankfully, we all carry cameras with us everywhere we go and we have no shortage of snapshots of our kids and families.
Shedding light on 'Shoot and Burn' family portrait photography
Determining the cost of 'Shoot and Burn' Family Portrait Photography can vary depending on several factors such as the photographer's experience, location, the duration of the shoot, and the number of photos included in the package. Generally, a shoot and burn photographer will provide a certain number of digital images that you will receive on a USB drive or via a download link. These files can vary widely in how well they are edited and also in image quality, so make sure to get clarity on this before booking.
For example, a professional photographer friend of mine in St. Louis, Missouri recently had a family photo session with a shoot-and-burn photographer in her area. She was provided with the digital files and was very happy with the portraits of her family…until she zoomed in on them. They were not sharp, nor were they retouched well. After spending a considerable amount of time working on the files, she was able to make a decent 5x7 holiday card. She was very disappointed but also again realized why she operates her business as a full-service photographer, providing finished products.
Sadly sometimes when photographers aren’t responsible for creating finished products, the files are not good enough for high-quality finished products. They might look great on a screen, but try to print something, and you might be very disappointed. Many newer photographers simply don’t have the knowledge and skill it takes to create the finished products and may not even realize they are providing files that won’t print well.
In the US, the cost of a digitals-only family photography session can range anywhere from $75 to $1500, but prices can go higher or lower. Some photographers have decided to charge a hefty fee for a large digital file package, simply because they don’t want to do the work involved in creating products. Their work many times is gorgeous, but never ends up printed because the photographer either doesn’t have the expertise to do it, or because they are choosing not to do it. It’s up to you to decide if you like this approach.
Many times the customer thinks they will get around to doing it themselves, but sadly the customer then gets busy with their own family, life and career. At that point, the mom (usually) has a nagging sense of guilt that she never got the portraits printed and it becomes another one of those things weighing heavily on her To Do List. (I have a number of clients who have told me they previously got “just the digitals” and regretted it later, because the images never got printed and enjoyed.)
When considering price, it's also important to factor in the quality of the photographer's work and their level of experience. Remember that these photographs are meant to capture memories that will last a lifetime, so investing in a skilled and experienced photographer who can deliver high-quality images may be worth it.
The amount of money you spend on family portrait artwork is a personal decision and will depend on your budget and priorities. While $3,000-20,000 may seem like a large amount of money to pay a full-service photographer, some families see it as a worthwhile investment, both because the fully-guided experience is so easy and enjoyable and because they love looking at their family portraits every single day as they go about their lives.
Additionally, when you think about investing in commissioned artwork, created by an artist, and then compare that with the fact that custom-printed and framed family portraits are much more personal and valuable, it starts to put things into perspective.
Ultimately, the decision of how much to spend on family portrait artwork is a personal one, and should be based on your own priorities and financial situation at the moment. It's important to work with a photographer who is transparent about their pricing and the products they offer, so you can make an informed decision. Just make sure you are focusing on what YOU want to end up with and where you want your family photos to live.
Is it important for a family portrait photographer to have a retail location?
I operated my business out of my home for the first five years and it worked quite well. My kids were in the baby/toddler stage and it worked out well for our family. As they got older, it became too hard to operate at the same high level of professionalism, so we moved the business to a beautiful retail location, where Dultmeier Photography has been located since 2004.
While not necessary, a retail location can offer some valuable insights about a photographer. Particularly if they have been operating from the same place for an extended period, it indicates the photographer is here for the long run.
Established in the community: A retail location indicates that the photographer has established roots within the community. This can imply a deeper understanding of local tastes, trends, and preferences, enhancing the relatability and resonance of their portrait work.
Business commitment: The commitment to a lease and monthly rent reflects a strong dedication to their business, illustrating their seriousness and long-term investment in the photography industry.
This is truly a business, not a passing hobby: Retail spaces often signify a professional, full-time photographer rather than a hobbyist. This professional approach translates into an elevated level of technical skill, creative vision, and client service.
Variety of services: The presence of a studio in their retail location suggests the photographer offers more than just outdoor family portraits. This could include studio portraits, themed shoots, or other specialized photography services, providing you with a broader range of options.
Long-term partnership: A retail location suggests the photographer plans to stay in business for the long run. This reliability offers reassurance that they can be there to capture your family's journey through various life stages.
Quality assurance: Retail spaces often feature displays of large printed portraits, which not only exhibit the photographer's style and ability but also the quality of different printing substrates. This allows you to assess the final product's look and feel before making a decision.
Enhanced customer service: A retail location often indicates a more structured and customer-oriented service model. It serves as a hub where clients can meet the photographer, discuss their needs, view their work, and manage project logistics.
Controlled environment: Having a retail location might mean they have a dedicated studio space. This gives them control over lighting, backgrounds, and other environmental factors that can significantly affect the outcome of the photos. This is particularly beneficial for clients looking for a more stylized or controlled aesthetic in their portraits.
Professional equipment and resources: A retail location could signify access to more professional equipment and resources. This not only includes advanced photography gear but also specialized software and hardware for post-production, large-scale printers for high-quality prints, and a variety of props or backdrops.
With all that said, I know many professional photographers who operate from their homes. The most important thing is to pay attention to all the clues that tell you if they are truly taking this seriously as a business.
Is their website professionally created, with good grammar and clear explanations of how they work? Do you like their work and do you see families with similar ages and structure as your family? Have you looked at their social media to get a sense of their personality and what they are working on right now? Do they have a decent number of online reviews? Is the photographer responsive to your calls, emails and texts? Do they keep their word when they promise to do something?
Step 4: Find and research specific photographers in the Stuart area
Here are some specific strategies that will lead to the Perfect Family Portrait Photographer for you and your family in the Stuart and Palm City, Florida area
Finding a great family portrait photographer requires some research and effort, but it's worth it to ensure that you have beautiful, lasting memories of your family. Here are some insightful tips to lead you to a great photographer:
1. Leverage Word-of-Mouth recommendations:
Ask for referrals from your friends, family members, or colleagues. Their experiences can be a great way to find a reputable photographer in your area. Personal recommendations from people you trust can give you insight into the photographer's personality, communication style, and overall experience, which can be just as important as the quality of their work.
When asking for recommendations, be specific about what you're looking for and what's important to you. For example, if you're interested in a candid style of photography, let your friends know that. It's also a good idea to ask to see their friends' family portraits, as this can give you an idea of the photographer's style and quality of work.
Keep in mind that just because your friends had a positive experience with a photographer doesn't necessarily mean that they're the best fit for your family. It's still important to do your own research, review the photographer's portfolio, and communicate with them directly to ensure that they're a good match for your needs and preferences.
Also, keep in mind your original goal–where do you want your portraits to live? If your friend has beautiful large portraits on the wall, but you want only digital files, it’s unlikely you will want to use the same photographer. Photographers who create wall portraits are focused on creating beautiful art and will be unlikely to provide just the digitals. This is because they have a high degree of pride in creating and installing the finished product. Conversely, if your friend only got digital files, it’s unlikely that the same photographer would be the right choice if you want to end up with a custom album or large portraits.
2. Check online portfolios and reviews, plus social media accounts:
Look up local photographers online and review their portfolios and client reviews to get a sense of their style, experience, and reputation. See below for much more detailed information on how to do this.
3. Gauge their commitment to the craft:
In addition to their style, I suggest choosing a photographer who will be around for the long run. Does the photographer have a registered business, is she insured, does she belong to professional photography organizations, and is she active in local community organizations? Does she donate her time, talent and resources to nonprofits? For example, I have information on my website about all of the different fundraisers and charitable organizations I have worked with over the years.
4. Make a personal connection:
Talk on the phone with the photographer. This will give you a real sense of their personality. Don’t rely on Facebook messages, emails, Instant messaging and all those forms of communication that make us more efficient. When choosing a photographer to photograph something as personal as your family or children, you need to make sure you like each other. Also, you can ask questions about how the photographer works and what you will end up with in the end. See below for a list of questions to ask. It's important to choose a family photographer who can establish a positive atmosphere and make everyone feel at ease. Professional photographers have years of experience soothing nerves and prompting natural smiles.
5. Meet with the photographer:
Schedule a meeting or consultation with the photographer to find out how they work, see finished portraits and discuss your needs and preferences. You want to make sure you feel comfortable with them. (MANY photographers will not do this step. Depending what your priorities are, this might work for you. But if you are looking for a more personal experience and want everything customized to your preferences, this step is absolutely vital to the success of your portrait experience.)
6. Establish trust:
Now that you have met, do you feel comfortable with and trust the photographer? Do you understand how she/he works and what’s included? If the photographer has been in business for a long time and especially if you found her through a friend, it is likely that you feel very comfortable. If you have doubts, this might not be the right photographer for you. If you still want to move forward, it might be a good idea to have a contract that outlines their services, pricing, and deliverables, and that you are comfortable with the terms.
These six steps are a good start toward finding the right fit photographer for your family portraits.
Where to research online to find the best photographer:
A Facebook group can be a good place to get recommendations for family portrait photographers, as members can share their personal experiences and opinions. However, it's important to keep in mind that not all recommendations are equal, and it's important to do your own research and vetting before choosing a photographer. Some Facebook groups may have strict rules regarding self-promotion, so photographers may not be allowed to post their services directly. However, some groups may have a directory or pinned post with a list of recommended photographers.
You can go to the group and do a search by relevant terms, like “family photos,” “professional photographer,” or “family portrait.” Here in Stuart, a good group would be Stuart Moms. If you do a search, you will get literally a zillion options for photographers who are either recommended by members or who have posted on the allowed marketing days. If you do a search like this, you will see many people who are super happy with the photographer they have used. This is a good sign. Just keep in mind that what made them happy might not be what you are looking for. Or, it could be just perfect for you.
Again, the main thing when looking for a photographer is to find someone who aligns with your vision of where your portraits will live and what’s most important to YOU.
As with any recommendation, it's important to look at the photographer's portfolio, read reviews from past clients, and speak with the photographer directly to ensure they are a good fit for you.
Instagram and other Social Media platforms
Instagram is a visual platform, making it an excellent place for photographers to showcase their work. Look for a photographer's Instagram profile to see their portfolio. The images on their feed can give you insights into their artistic style and consistency. Besides Instagram, platforms like Pinterest and LinkedIn can also provide useful information.
If you aren’t in a hurry, following a photographer for the long-term can give you good insight into their work and their approach.
Google search
A Google search can be a good way to start your search for a family portrait photographer. Go directly to each photographer’s website and take a look around. You should immediately get a good sense of the photographer’s personality and style. You should also get a good idea of the level of quality you can expect, just by paying attention to the details on their website. Some photographers include pricing and some don’t.
What are the best search terms to use when looking for the right photographer for you?
It depends what you are wanting to end up with. Here are some ideas:
Location-based search terms: Include the name of your city or area in your search. This will ensure that you're finding local photographers who are available to work with you. For example, you can search "family portrait photographer in Vero Beach, Florida”.
Style-based search terms: If you have a specific photography style in mind, include that in your search terms. For example, you could search for "candid family portrait photographer" or "traditional family portrait photographer". Other styles could include formal, casual, or photojournalistic.
Event-based search terms: If you're taking family portraits for a specific occasion, such as a reunion or a holiday, you might want to include that in your search. For instance, "family reunion portrait photographer" or "Christmas family portrait photographer".
Age or group-based search terms: If your family includes young children, babies, or pets, you could look for photographers who specialize in working with these groups. For example, "family portrait photographer with experience in newborn photography" or “child photographer in Palm City, Florida”.
Product-based search terms: Depending on how you want to use the photos (canvas prints, photo books, digital files, etc.), the terms can be "family portrait photographer providing canvas prints" or "family portrait photographer with digital files".
Google reviews
Do you tend to write Google reviews? Ask yourself who does?
Both Google reviews and recommendations from local people can provide valuable insights about a business, but they have their own strengths and limitations.
Google reviews provide a platform for customers to share their experiences with a business, and they can be a helpful source of information when you're considering whether to use a particular service.
Keep in mind that some businesses may not have all that many Google reviews and this is probably more because they don’t work hard to encourage their customers to write reviews. Typically, the businesses with more reviews are asking their customers to write reviews, which is a great idea. However, don’t look at the number of reviews as a definite indication that the business is a good fit for you. Read them and see if the reviewers are talking about things that are important to you. And, in the case of something as personal as family portrait photography, look for clues, like the photographer’s name is mentioned. This is an indication of how personally the photographer works with their customers.
Some very successful businesses may not have many reviews because of several reasons:
Luxury and high-end services: Businesses that offer luxury or high-end services often provide an exclusive and personalized experience. They may opt not to encourage reviews to maintain a certain level of privacy or exclusivity for their clients. In addition, they might consider the request for reviews as an unnecessary inconvenience to their clientele.
Client volume: Some businesses might already have a large client base and a steady stream of work. As a result, they may not prioritize soliciting reviews from their customers. Their focus could be more on maintaining their high level of service or meeting the demands of their existing clients, rather than on expanding their reach through online reviews.
Established reputation: If a business has been around for a long time and has built a solid reputation, they may not see the need to accumulate a large number of online reviews. They might rely more on word-of-mouth or return customers, knowing that their established reputation speaks for itself in their industry and community.
Privacy preferences: Some photographers work with high-profile clients who prefer to maintain their privacy, which may dissuade them from posting public reviews.
Client demographics: The client demographic may not be particularly tech-savvy or inclined to leave reviews online. For example, older clients might not be as accustomed to leaving Google reviews as younger clients.
Type of service: Businesses providing a service that is infrequently needed, such as family portrait photography, may accumulate fewer reviews over time simply because clients use their service less frequently compared to businesses that provide more regular services or products.
Business strategy: Some businesses might focus more on other forms of marketing or client feedback that suit their model better. For example, they might prioritize word-of-mouth referrals or feedback gathered through personal conversations or surveys.
Portfolio over reviews: Some photographers prefer to let their work speak for itself. They may focus more on showcasing a robust and diverse portfolio rather than accumulating a vast number of reviews.
Yelp Reviews
Are Yelp Reviews Reliable?
While Yelp ratings can be a useful reference when making consumption choices, they should not be the only factor you consider. Yelp ratings are based on the opinions and experiences of a diverse range of people who have varying levels of experience and expertise working with portrait photographers, in addition to widely different personal tastes and preferences.
In addition, Yelp's review filter is biased and does not show all the reviews written about a business. Legitimate reviews are often filtered out simply because the person writing the review may not have written many Yelp reviews, and therefore the review is filtered out.
What this means is that the reviews on a yelp business page will only be shown if they are written by someone who has invested their time and effort in writing multiple Yelp reviews. This makes their review system unreliable. The filtered-out reviews are not counted in the business’s star rating, therefore, the star rating is unreliable.
It is possible to poke around on a Yelp business page and locate the “hidden” reviews, but Yelp makes them hard to find, for the average internet searcher.
Here’s the real test. Ask yourself if you would be the type of person to spend your time writing numerous Yelp reviews. If not, Yelp might not be a good source to use when judging a business. Yelp tends to attract reviewers who enjoy the idea of expressing their opinion and getting kudos from Yelp for doing that.
Testimonials on the photographer's website:
A photographer's website is often the most comprehensive place to review their portfolio and learn about their style and experience. Many photographers also have a testimonial or review section on their websites where you can read feedback from past clients. Again, read the reviews with your priorities in mind. Do the reviews mention the things that matter to you?
Put all the online pieces together when narrowing down to a photographer
Remember, each platform will give you a piece of the puzzle. A photographer's Instagram might reveal their current work and style, while their website could give you a sense of their professionalism and experience. Google and Yelp reviews can offer a snapshot of past clients' satisfaction.
Ultimately, it's best to consider both online reviews and first-hand recommendations from local people when making a decision about which business to use. By gathering a range of perspectives and information, you can make a more informed decision that takes into account your own priorities and needs.
Step 5: Don't book yet! Ask your family portrait photographer these questions first
Before booking a family portrait photographer, it's important to ask the right questions to ensure that you are comfortable with their style, experience, and pricing. To help you make an informed choice, here are essential questions you should ask prospective photographers:
Background and experience: How long have you been in the business of family photography? Can you share details about your professional background and personal life, like if you have a family? What inspired you to become a photographer?
Portfolio inspection: Can I see examples of your work, especially with families that mirror mine in terms of age and size? If I want to include pets or have specific needs (like making older family members look great or capturing the charm of young children), can you provide relevant examples? This will allow you to get a sense of their style and the quality of their work. Do you like how the portraits feel?
Service process: Could you walk me through your service process? What’s the experience like? Will we meet in person for a Design Consultation to brainstorm ideas about location, clothing and get to know each other? How long will the session take? How will we choose the portraits? If this is a finished product photographer, is installation of the artwork included?
Pricing model: How do you structure your pricing? Does it vary based on whether I want finished portraits or digital files exclusively for my devices? Remember, there are many different approaches to family portrait photography. See the previous section that talks about the first step in choosing your photographer–do you want finished artwork, are Definite DIY, Aspiring DIY or you know you absolutely only want digital files for your devices?
Participant limit: Is there a limit to the number of people or pets included in the shoot? Can extended family members be part of the session? If you have a large family or want to include extended family members or pets in the shoot, you'll want to make sure that the photographer can do that.
Availability: Are you available during the specific timeframe I have in mind for the shoot?
Creative guidance: Can you provide recommendations for clothing, location, or even home setup if we're considering a shoot at our residence? (If not, this is a bad sign.)
Rescheduling and cancellation policy: What is your policy regarding rescheduling or cancellations? How flexible are you with unexpected situations like bad weather, scheduling conflicts, or sudden illnesses?
Backup plan: What is your plan in case of equipment failure or other unforeseen circumstances during the shoot? Photographers can have very different policies about how to handle this. You want to work with someone who realizes that things come up, and not be penalized for a scheduling conflict, unexpected illness or bad weather. If your outdoor session is “rain or shine” for example, this might not be a good fit. If your child wakes up with a fever, you should definitely have the option to reschedule.
Image rights: Will I have the rights to the images? Can I share them on my social media profiles or use them in other ways?
Delivery timeline: What is the typical timeline from the session to the delivery of the final images?
Personal rapport: After initial interactions, ask yourself if the photographer seems to understand your family's dynamic. Do you feel comfortable inviting them into your family's intimate moments?
After asking these questions and the resulting conversation, do you feel like this photographer “gets you”? Do you feel comfortable having this person create images of your family? If so, this is a great sign that you have found the right photographer!
Summary: choosing your family portrait photographer in the Stuart, Florida area
Choosing a family photographer is like stepping into a vibrant marketplace. Each stall, or in our case, each photographer, offers something unique. From “Just the Digitals” to “Full Service,” and everything in between, the variety can be overwhelming, especially because there are no rules–each photographer has a unique approach to the process. It’s important for you to have a good understanding of the options and to choose a photographer who will provide you with the final product that’s important to you.
I hope this guide has helped you understand the differences and make an informed decision.
Here’s a brief recap on how to find the perfect family photographer for you:
Digital delivery photographers
Digital Delivery (also referred to as “Shoot-n-Burn”) photography is a bit like a box of chocolates; you never know what you're going to get. The quality can vary widely, as the focus is often on quantity over quality. The photographer captures a large number of photos, burns them onto a USB or sends them digitally, and the job is done. There are many variations including quantity of files, quality of files (some might not even look good printed). While it might be a more affordable option, the varying quality means you might not always get the picture-perfect memories you're hoping for.
(This actually applies to all photographers. Make sure you see an extensive portfolio of the photographer’s work, no matter what level of photographer you choose to hire.)
Full-Service photographers
Full-service photography might initially seem like a more expensive option, but let's delve a bit deeper. This service is comprehensive, offering everything from the initial consultation, to the photo shoot, to the editing, and finally, the delivery of beautifully finished products. Yes, it might be a bigger investment, but remember, you're not just paying for photos - you're investing in a complete, professional service and high-quality memories that will last a lifetime. However, keep in mind that there are still varying degrees of quality, even when working with photographers who create finished products. Remember, there are no rules governing photography business and make sure you do your homework, like asking the questions suggested in the earlier section.
Longevity: Will your photographer stand the test of time?
In an age where almost everyone with a smartphone considers themselves a photographer, it's essential to choose a professional who's in it for the long haul. After all, family photography isn't just about the here and now; it's about capturing memories over time. So, when selecting your photographer, consider their experience and commitment to the craft. Will they be around to capture your family's story in the years to come? Will they be around if you need something related to the photographs they have already created?
Your family photographer: A plan for the future
Choosing a family photographer isn't a decision to be taken lightly. It's a plan for the future, an investment in capturing your family's precious moments over the years. Your chosen photographer will be there to document your family's journey, from the early days of parenthood to the joy of seeing your children grow and change, hopefully even into your grandparenting years!
Investment: More than just money
When we talk about investment in family photography, it's about more than just the financial aspect. It's about investing time in capturing your family's unique story. It's about investing trust in a professional who will handle these precious moments with care. And most importantly, it's about investing in a legacy of memories that will bring joy to your family for generations to come.
I would love to connect with you!
I know this was a lot of information and if you read to the end, I am thrilled! I would love to connect with you if this information has helped you, no matter which direction you are considering going with your family photographer. It would help me to have your input, should you like to share it. I would love to hear about your experiences, good and bad, with family portrait photographers. I am always wanting to learn and grow.
Feeling inspired to move toward the family portraits you have always wanted? If you think my approach and style is a good fit for you, I would love to talk with you! Just fill out the form below.
For 20+ years as a family portrait specialist on Florida’s Treasure Coast, I have been known for relaxed portrait sessions at locations around Stuart, Palm City, Hutchinson Island, Hobe Sound, Fort Pierce, Vero Beach and all areas in between. I am not like most photographers these days because I believe your family deserves to be celebrated each day, as part of your home decor. When you work with me, we will collaborate in creating Fine Art Portraits of your family, which will live on your walls or in a custom-designed album or folio box and be remembered as one of the best investments you have ever made. In addition to creating portraits for families, I create headshots and personal branding images for business use. To learn more, go the the Dultmeier Photography homepage.